Building Public Trust Begins at Home

For companies interested in building public trust, the work begins at home. Purple polling shows that two of the top three actions cited by the US Informed Public as ones a company can take to regain or increase their trust in that company involve stakeholders closest to the
organization. Giving back to the community in which they operate (50%) was the path most cited, and providing industry-leading compensation and benefits to employees (35%) rounded out the top three.