What does a CEO do differently when given a second opportunity to transform the same iconic company? Sharon Leite, CEO of The Vitamin Shoppe, is leading the nearly 50-year-old brand for the second time—and through a very different second transformation. After first modernizing the legacy retailer through operational excellence and digital capabilities, Sharon returned as CEO in 2025 and is now transforming The Vitamin Shoppe’s 650 locations from traditional stores into health and wellness hubs, while building a broader platform around community, education, trusted information and partnerships. She shares how changing consumer expectations and AI are reshaping health and wellness, why CEOs should turn board members into strategic partners, and what she has learned about creating direction, shaping culture, and driving execution with speed and agility the second time around.
The interview was recorded on August 20th, 2026.