Sharon Leite, CEO of The Vitamin Shoppe, talks about implementing a mandate to transform a beloved brand (around since 1977) during the pandemic, and her process of understanding the constituents even before she started in her role, then focusing on learning the business and the key customer experience. Sharon then gets into the transformation journey including M&A, the role of Health Enthusiasts coming together during COVID-19, and how the company has become a societal brand built on a diverse powerful team driving long-term strategic initiatives.
Recorded: 11/24/2020