What does it take for a CEO to turn personal experience and leadership insights into lasting influence? Sandy Poirier Smith, CEO of Smith Publicity, shares how executives can use books and strategic media exposure to build thought leadership, strengthen their brands and create opportunities that extend far beyond publication day. Drawing on more than two decades with a firm specializing in book publicity and thought leadership, Sandy reveals why authentic, firsthand experiences are the key to attracting meaningful media attention, why becoming a New York Times bestseller isn’t the only measure of success, and how Smith Publicity’s five-phase process helps leaders identify their audience, sharpen their message and build lasting visibility. She also explains why the best time for CEOs to begin planning their publicity strategy is often before they’ve even started writing their book.
Recorded on August 27, 2026.