What if protecting patient privacy could actually help healthcare organizations grow faster? Ray Mina, CEO of Freshpaint, shares how his company is transforming healthcare marketing by helping organizations protect sensitive patient information while improving marketing effectiveness and driving revenue growth. He reveals how OrthoCarolina, a network of orthopedic clinics, improved its patient sign-up experience through better data visibility, resulting in millions of dollars in additional patient revenue. Ray also explores the growing importance of patient trust, the potential of artificial intelligence, and why healthcare marketing should become an engine of organizational growth rather than a cost center. Drawing on his journey from marketing leadership to CEO, he explains why entrepreneurial success depends on disciplined execution, strategic focus and knowing what not to pursue.
Recorded on September 24, 2026.