Phil Le-Brun, Executive in Residence, Amazon Web Services, and Author, The Octopus Organization

How can organizations become more adaptable in the age of AI? Phil Le-Brun, Executive in Residence at Amazon Web Services, former CIO of McDonald’s, and co-author of The Octopus Organization, shares his new organizational model for leading adaptive, customer-obsessed companies in the AI era. Drawing on leadership lessons from Amazon, McDonald’s, and dozens of global organizations, Phil explains how customer obsession, decentralized decision-making, and cultures built on clarity, ownership, and curiosity enable organizations to innovate faster and become more resilient. Rather than treating transformation as a one-time initiative, he challenges leaders to embed continuous change into the DNA of their organizations.
The interview was recorded on July 14th, 2026.

Phil Le-Brun, Executive in Residence, Amazon Web Services, and Author, The Octopus Organization

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