The only fully digital and national credit union in America, serving over 900,000 members across all 50 states, and recently celebrating its 90th anniversary, Alliant Credit Union is redefining what financial services can feel like in an increasingly digital world. As CEO, Mike Dobbins shares how creating “defensible difference” through human-centered leadership, emotional customer experiences, and strategic partnerships can transform even the most commoditized industries. From handwritten cards to “WOW Labs” and differentiated financial products, Mike challenges CEOs to stop competing in crowded lanes and instead build organizations people actively recommend, remember, and emotionally connect with.
The interview was recorded on April 21st, 2026.