The making of an American icon — L.L. Bean
Leon Gorman, Chairman and former 33 year president of L.L.Bean, talks with Robert Reiss about Gorman grew the organization from $4.75 million to over $1 billion through strategy, structure, business systems and highly focused service. Gorman, grandson of founder Leon Leonwood Bean, is the author of the recent hit book, L.L.Bean, The Making of an American Icon.
Interview Aired: 03/18/2012