How can businesses build trust in the age of AI? Jonathan Liebert, CEO of the International Association of Better Business Bureaus (IABBB), shares his vision for evolving the 113-year-old Better Business Bureau into the leading authority on AI literacy, governance, and marketplace trust. Drawing on his experience developing the BBB AI Hub and authoring Thought Partner, Jonathan explains why organizations that embrace responsible AI, educate their people, and lead with ethics will earn the confidence of customers and gain a lasting competitive advantage.
The interview was recorded on July 17th, 2026