Joel Babbit, Co-founder and CEO, Mother Nature Network (MNN.com)

Joel Babbit discusses in this interview the compelling story of how, within one day, MNN went from concept to business foundation. It’s a classic inside story example of how entrepreneurs can build a successful brand. Babbit also talks about the unique web-based business and sponsorship model that has helped MNN.com to become one of the most successful web-based businesses in the environmental industry.

Interview Aired: 10/25/2009

Joel Babbit, Co-founder and CEO, Mother Nature Network (MNN.com)

Environment
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