Sophisticating the art of customer science
A decade ago Novantas started a new type of consulting firm, one with a narrow focus — working exclusively with financial institutions and their senior executives to improve results, based on a scientific insights developed on subjects like pricing. In this interivew Dave Kaytes talks about unique hiring practices to attract only the top caliber candidates, and a customer-centric organizational structure, counter-intuitive to most consulting firms.
Interview Aired: 04/19/2009