How do you turn a handcrafted gourmet product into a rapidly growing national business without sacrificing quality? Aaron Menitoff, Co-Founder and Co-CEO of Boarderie, shares how he helped reinvent the traditional gift basket by creating ready-to-eat, fully arranged cheese and charcuterie boards delivered nationwide overnight. With a team of 150 chefs handcrafting boards featuring 37 artisan ingredients, Boarderie combines culinary craftsmanship with the speed and convenience of e-commerce. Aaron reveals the entrepreneurial thinking behind the company’s growth, including overcoming extraordinary logistics challenges—at one point filling an entire FedEx plane with 10,000 packages in a single day—and explains how innovation, adaptability and relentless problem-solving help turn an ambitious idea into a scalable business.
Recorded on September 17th, 2026.